Select IBM Examples

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Identify New Market Opportunities

The following examples highlight how Forrester helps IBM offering teams gain a deep understanding of IBM’s buyers, competitors, emerging trends, and how to build a differentiated offering that addresses needs.

Test and Refine IBM Strategy and Messages

The following examples highlight how Forrester helps IBM develop compelling value propositions and message testing leading to consistent narratives that inspire and engage buyers.

Drive Demand

The following examples highlight how IBM teams work with Forrester to create digital assets and tools to engage buyers through their journey from ‘early learn’ to ‘try and buy.’

Progress Deals

The following examples highlight how Forrester helps IBM teams increase engagement, drive demand and progress deals with compelling digital campaigns, ranging from snackable content to surround kits.